About Amsterdam Old Town

Goals

• Bringing the versatility of the old town to the attention of Dutch day visitors, foreign tourists, schoolchildren, students and of course the inhabitants of Amsterdam themselves.

• Providing the right information about the old town in a handy and affordable way for visitors to the old town.

• Promote mutual cooperation between entrepreneurs, shop owners, hotel managers and local government.

• Increasing the involvement of residents in their own neighbourhood.

How we achieve our goal

• Up to date bilingual website that is easy to find via search engines.

• Active social media tracking: Amsterdam Oude Stad (Dutch name of the project) has a popular Facebook page and an Instagram account.

• A monthly newsletter with tips for 2.000 Dutch subscribers.

• Three different city walks and lots of tips along the walking route.

• Interactive scavenger hunts for adults and children: be your own guide!

• Mention of Amsterdam Old Town as an official neighbourhood on the city maps of over 240 hotels in Amsterdam.

• Reference to the city walks by means of a QR code on the city maps of more than 100 hotels that issue an advertisement map to their guests.

• Together with our partners, we organize affordable group activities, with which we directly generate revenue in the neighbourhood.

• Sponsorship (money, promotion, help) of small-scale events that strengthen the solidarity among the residents, such as the Hartjesdagen and the Haringfestival.

• Sponsorship (money, promotion, help) of large-scale events that attract a versatile audience, such as the Red Light Jazz festival and the Gray Pride.

• Press contact on behalf of the neighbourhood: we like to bring media into contact with the right people or authorities.

• Establish a dialogue between different parties in the neighbourhood.